PROJECT OVERVIEW
A promotional system for Waves Audio’s Early Black Friday to Cyber Monday sale, built to highlight deals and keep the experience consistent across digital touchpoints.
DESIGN CHALLENGE
Create an urgent, high-energy sale system with clear messaging, easy-to-scan offers, and a recognizable Waves brand presence.
Campaign Flow
Early Black Friday
An early-access sale phase designed to introduce the campaign, build momentum, and encourage visitors to act before the main sale period.
Bundle Flash Sale
A focused offer section built around fast-moving bundle deals, strong contrast, and clear promotional hierarchy.
DAWBuster Special
A campaign variation designed to support changing deals, updated offers, and flexible promotional messaging during the sale.
Black Friday
The main sale moment, using bold visual impact, direct messaging, and strong product placement to drive clicks and conversions.
Cyber Monday
A final push campaign phase built to extend momentum, refresh the sale message, and create a clear closing opportunity.
Early Black Friday
An early-access sale phase designed to introduce the campaign, build momentum, and encourage visitors to act before the main sale period.
Bundle Flash Sale
A focused offer section built around fast-moving bundle deals, strong contrast, and clear promotional hierarchy.
DAWBuster Special
A campaign variation designed to support changing deals, updated offers, and flexible promotional messaging during the sale.
Black Friday
The main sale moment, using bold visual impact, direct messaging, and strong product placement to drive clicks and conversions.
Cyber Monday
A final push campaign phase built to extend momentum, refresh the sale message, and create a clear closing opportunity.
HOMEPAGE TAKEOVER
A dedicated homepage takeover was created to make the sale impossible to miss, combining bold campaign messaging, product-focused deal sections, and clear navigation into the main offers.
RESPONSIVE ASSETS
The campaign was adapted across desktop, tablet, and mobile formats to keep the offer clear and consistent across every screen size.
VISUAL DIRECTION
Bold typography, high-contrast color, and clear offer hierarchy created a sharp promotional system for the full sale period, from early access to final push.
FINAL OUTCOME
The final campaign system connected multiple sale stages into one clear promotional experience, supporting landing pages, homepage updates, banners, emails, and mobile assets.
MORE PROJECTS
Design Collection
A visual system for Waves Audio sales campaigns.
Campaign Assets
Launch visuals for Waves Audio product releases.
Creative Assets
Market social visuals for eToro digital content.
Creative Assets
Gaming campaign visuals for William Hill brands.
